PAID SEARCH MARKETING / PPC
LASER-TARGET YOUR IDEAL CUSTOMER
Paid Search Marketing or Pay-Per-Click Advertising puts you squarely in front of the people searching for your product or service. Our vast experience running these campaigns combined with our deep knowledge of your local area, gives you a leg up on the competition.
PEOPLE ARE SEARCHING FOR YOUR BUSINESS
Paid Search puts your business in front of consumers who are actively searching for the services you offer on top search engines like Google. Our approach is to incorporate key attributes of your business into every part of your campaign—from primary services and key geographies to major accolades and competitive strengths—to achieve optimal performance.
MORE DATA = MORE BETTER
Over the course of hundreds of businesses run paid search campaigns, we’ve amassed mountains of data on every metric imaginable – from conversion rates for HVAC in Portland, to click-thru rates for a Flooring Contractor in Seattle. This data then informs our campaign strategy for maximum advantage; resulting in more clicks and calls to your business.
TRACK EVERY DOLLAR
Our user-friendly dashboard allows you to, at a glance, know exactly how your ad spend is performing across – both in terms of traffic to your website as well as calls and emails to your business. The same information is used by our expert team of campaign managers to continually improve your performance over time.
NEW BUSINESS SOUNDS LIKE A RINGING PHONE
In addition to knowing how many calls you’re getting through your campaign, our dashboard also gives you the option to listen to the calls to verify their quality and that they are turning into new customers. You can also review calls to assess how your staff is handling inbound inquires for training purposes.
THE KEYS TO SUCCESS
We believe there are two keys to a successful paid search marketing campaign: Strategy and Follow-through.
For each campaign, we create a marketing strategy that defines how your offer meets the needs of your potential customers. We then use that strategy to create a consistent and compelling message that combines the right keywords, ad messaging and site experience to produce sales.
Once your campaigns are set up and driving results, we spend time every week testing and analyzing every aspect of your campaigns to ensure that they are performing optimally.
By combining paid search management, optimization and analytics, we set you up for success and ensure that your campaigns provide the best ROI possible.
Contact Us Today To Get Started
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