HOW TO PARTNER WITH A
SEARCH ENGINE OPTIMIZATION EXPERT
SEARCH ENGINE OPTIMIZATION
Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” or “organic,” results. In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, keyword relevance, the amount of other top website linking back to yours, giving you more trust and authority.
THE "MAP PACK"
Why do some businesses get in to Google’s “map pack” or “3-Pack” and others fall short? Well, there are a few factors that come into play… Having a properly executed “Google My Business” Page, along with your name, address an phone number appearing on relevant local directories, in the exact same way and in the proper format will tell Google that they have your business listing correct. There’s a bit more to it than that, but that is the “meat and potatoes” of it…
"ORGANIC" SEARCH RESULTS
To appear high in the Organic listings (meaning on top of the page without paid advertisements or PPC), you’ll need the items we’ve listed above, combined with keyword relevance, domain time, and solid backlinks from other authoritative websites which find your site interesting and relative enough to recommend you by linking to you, which then tells Google your are a trusted business and that they can comfortably and confidently recommend you over your competition. This is best accomplished by having an SEO partner that understands the importance of providing a natural course to grow your rand and online presence online. It takes time and patience to do it right. Be very careful though, because the wrong SEO partner can quickly get your site blacklisted if they try to cheat the system.
MONTHLY REPORTING AND ANALYSIS
Every few weeks, you likely receive an email with charts, numbers, and figures that tell you exactly how well your sites are performing, or whether they’re starting to sink. Unfortunately, unless you maintain a digital marketing background, it likely looks like a foreign language to you.
Instead, we monitor your performance each month, and we explain what steps to make to continue seeing improvements. We also ensure that you understand what we’re telling you, and we make sure to break it down into simple to digest explanations.
By creating a track record of month to month performances, we can begin seeing a clear pattern of what methods generate results, and which ones need to get phased out for an updated technique. In the end, you’ll have a website that continually performs better than it did the last time.
A DETAILED PLAN OF ATTACK
We start each SEO campaign by examining the client’s unique scenario – including their target geography, competition, industry, and existing SEO profile. From there, we lay out our approach using an array of proven techniques from our arsenal, from creative adjustments like adding keyword-rich copy to technical enhancements like increasing site speed for optimal performance.
SEO IS CONSTANTLY EVOLVING
It’s estimated that Google, in its efforts to show the best results, makes well over 500 changes to their search algorithm each year!** That’s more than any individual can possibly hope to keep up with, especially with a business to run. We employ dozens of SEO experts to evolve our optimization efforts alongside Google’s changes – to ensure your rankings continue to improve (and last) over time.